Last updated: 24. 10. 2025

This Privacy Policy describes how Adspire d.o.o. (“we”, “us”, or “our”) collects, uses, and protects personal data when you use our marketing optimization and automation platform (the “Service”).

By using the Service, you agree to this Privacy Policy.

1. Who We Are

Data Controller: Adspire d.o.o.
Address: Podlehnik 9A, Slovenia
Email: privacy@adspire.ai

Website: adspire.ai

We operate as a SaaS provider offering marketing optimization and automation tools to businesses.
We comply with the General Data Protection Regulation (GDPR) and other applicable EU data protection laws.

2. Data We Collect

We collect and process personal data necessary to operate and improve our Service, including:

Account and contact information (e.g., name, company name, email address, login credentials)
Billing and payment information (handled securely by third-party providers)
Usage and analytics data (e.g., app activity, device information, IP address)
Marketing and communication preferences
Cookies and tracking technologies (see “Cookies & Tracking” below)

3. How We Use Personal Data

We process personal data for the following purposes:

To provide, operate, and maintain our Service
To process payments and manage subscriptions
To send transactional emails (e.g., account notifications, invoices)
To send product updates and relevant communications (based on your consent or legitimate interest)
To improve our platform and user experience
To comply with legal obligations and resolve disputes

4. Legal Bases for Processing

We process data based on the following lawful bases under the GDPR:

Contract performance – to provide the Service you subscribed to
Legal obligation – to comply with tax, accounting, or regulatory requirements
Legitimate interests – to improve and secure our platform
Consent – for marketing communications and analytics tracking (where required)

5. Payments

Payments for our services are processed through our Merchant of Record:

Lemon Squeezy, Inc.
They handle payment processing, invoicing, and tax compliance on our behalf.
We do not store full credit card details. Lemon Squeezy acts as a data processor for payment-related information.
You can review Lemon Squeezy’s privacy policy at: https://www.lemonsqueezy.com/privacy

6. Analytics and Tracking

We use third-party analytics and tracking tools to understand how users interact with our Service:

Google Analytics 4 (GA4) – for usage statistics

HubSpot – for CRM and marketing automation
LinkedIn Insight Tag and Meta Pixel – for ad performance and retargeting

Each provider acts as an independent or joint controller in accordance with their own privacy terms.

You can manage cookie and tracking preferences in your browser or through our cookie consent banner.

7. Cookies and Similar Technologies

We use cookies and similar technologies to:

Enable core functionality of the platform
Analyze site traffic and usage patterns
Personalize user experience
Deliver relevant advertising (where applicable)

You can manage or withdraw your cookie consent at any time.

8. Data Retention

We retain personal data only as long as necessary for the purposes described in this Policy, including:

While your account remains active
As required by law (e.g., tax or billing regulations)
To resolve disputes or enforce agreements
When data is no longer needed, it is securely deleted

9. Data Sharing and Transfers

We may share data with trusted third-party processors who assist in operating our Service, such as:

Hosting and infrastructure providers (Hetzner Online GmbH)
Analytics, CRM, and marketing platforms (HubSpot)
Payment processors (Lemon Squeezy)

Some of these providers may be located outside the European Economic Area (EEA).
In such cases, we ensure appropriate safeguards (e.g., Standard Contractual Clauses or adequacy decisions).

10. Your Rights under GDPR

You have the following rights regarding your personal data:

Right to access and obtain a copy of your data
Right to rectification (correct inaccurate data)
Right to erasure (“right to be forgotten”)
Right to restrict or object to processing
Right to data portability
Right to withdraw consent at any time
To exercise these rights, contact us at privacy@adspire.ai

If you believe your rights have been violated, you can file a complaint with your local EU Data Protection Authority (DPA).

11. Security

We implement technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse.
However, no system is completely secure, and we cannot guarantee absolute security of your data.

12. Children’s Privacy

Our Service is intended for business users and is not directed toward individuals under 16 years of age.
We do not knowingly collect personal data from minors.

13. Changes to This Policy

We may update this Privacy Policy from time to time.
When we do, we will update the “Last updated” date above and post the revised version on our website.

We encourage you to review this Policy periodically to stay informed about how we process your data.

14. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

📧 privacy@adspire.ai
🏢 Adspire d.o.o., Podlehnik 9A, Slovenia